About Us

This is our story.

It all started with an idea in the Summer of 2015.

We were walking along the boulevard of The Shoppes at Marina Bay Sands in Singapore and we realised that there were two types of customers in the mall, the impeccably dressed, who probably can blow loads on clothes and travel to places in their car, and the sloppily dressed, where they prioritise comfort over looks especially in our hot and humid climate.

Here at WhatApparel, we aim to give you the best advice and tips so that you will always be in the impeccably dressed category, looking sharp and smart, while not sacrificing on comfort. We take into consideration the climate around us to ensure that you will not be ‘freezing in the Arctic’ or ‘melting in the Sahara’ when we choose clothes for you.